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OUR VALUES
Our brand values help to keep us grounded and ensure that we are living out our brand promise in all aspects of our business - from the consistent quality in our drinks to the way we engage our franchise partners, guests and tearistas.
INNOVATION
We are forward-thinking and never stop exploring and re-inventing the bubble tea experience.
CREATIVITY
We are youthful and embrace our imagination to fuel our innovative spirit.
CONSISTENT QUALITY
We are reliable and our guests can always count on us for their favourite crafted cup of tea.
INCLUSIVITY
We are welcoming and committed to forge the way to introduce bubble tea to a broader audience.
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